Intensified Media: When Could It Be Effective in Manipulating Crowd Behaviour?

Abstract

This research examines the impact of intensified media on crowd formation and maintenance during sociopolitical movements. Using an artificial agent-based simulation model, it investigates two different media strategies and their effects on crowd dynamics. The findings highlight several important observations. Firstly, highly intensified media alone is insufficient to generate crowd momentum when general satisfaction levels are low. Secondly, if intensified media successfully triggers crowd movements, acquaintances are unable to sustain the crowd once media coverage diminishes. Lastly, small activist groups demonstrate resilience and sustainability even in unfavorable conditions of intensified media or limited public support. This study addresses a gap in the literature regarding the manipulation of crowds through media and provides insights into the recent success of stimulating public engagement on a global scale.